Digital Marketing refers to the promotion and advertising of products and services of various brands using numerous electronic mediums and channels. Simply, its basically supports the organization to analyze their marketing campaigns in order to strategize better and achieve a more effective as well as efficient working environment.

Beyond any doubts, digital marketing is one of the fastest growing sectors nowadays.  There are over $135 Billion spent in online advertising globally, that results in the total number of Internet users cross over 3 million (i.e. about 42% of the world’s total population) conveniently. Most importantly, it doesn’t matter, if it is a small business, large business, or even a MNC; everyone today is getting into the sphere of Digital Marketing.

Furthermore, it is expected that more than 10 lakh jobs to be created by the end of 2019 in the field of Digital Marketing with salaries ranging between 20,000-2,50,000 per month. Also, due to a huge gap between the number of people eligible and the actual posts created, there is a lot of scope for potential people who are into this field. Not just a freshman, even working professionals or are budding entrepreneurs, can learn Digital Marketing, which will assist them to grow their businesses in an affordable and efficient way.

Lastly, to build yourself into a complete Digital Marketer, it involves various disciplines such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), E-mail Marketing, Inbound Marketing and Web Analytics that will help you to earn as well effortlessly.