Top 5 Free Local SEO Search Engine Optimization (SEO) and its tools and tactics have always been the primary weapon of choice for digital marketers. The real strength of SEO, if utilised to its true potential, is proven in the long term, with excellent results for businesses in the search engines. And then there’s this thing known as the Local SEO, which helps to drive more prospects to your business, concentrated to your local area.
Throwback to old times, when SEO was fresh, there was not an abundance of paid or free tools. But now, just a search through the internet and you will find tons of tools that can assist you in your Local SEO. Top 5 Free Local SEO While some are absolutely free to use, some of the tools are free to apply for a specific period, after which you will have to buy it to use it. To simplify things, here’s a list of all free tools which you can utilise to make your local SEO runs at its maximum best:
For Research Purposes:
1) US Census Bureau Apparatus Set:
With the US Census Bureau, you will have acquisitions to 20+ assets including citizenry statistics, bread and butter data, geocoding widgets and mapping, accent information and assets, and a lot more. With this tool, you can look at the bigger picture.
2) Client Onboarding Question and Answer:
Cut down on repeated questioning by asking the right questions the first time around. You can do this by preparing a thorough questionnaire regarding your client and also developing a script for a phone call to extract all the vital information. When you ask the right questions, you get valuable answers with which you can create strategies that can optimize a business’ local SEO.
3) Location and Competition Spreadsheet:
By maintaining spreadsheets for businesses with multiple locations make it easy to keep track of all the vital information. Also, with spreadsheets, you can analyse what your business’ competition is up to and keep track of it, so that you have the answers ready when the client asks what their competitors are up to.
Mastering traditional SEO is a must for local businesses, and the free MozBar provides a beautiful introduction to the metrics. This tool lets you look at analyzing the organic strengths & weaknesses of clients and competitors. On-page elements, markup, HTTP status, link metrics, optimization opportunities — you get the data you need at a glance.
5) Search Operators for Google:
Not exactly a tool, but the advanced Google search operators help you redefine our search. These operators can refine your search for content and title, plagiarism check, technical SEO audit, etc. All you need to know is the format the searches in a smart way.